Just as “Trajan” has become synonymous with movies so too the rest of movie poster design is subject to trends and traditions. Here is an interesting blog post of one person showing his design process for a movie poster. And another here is another page with example designs.
Black Frost with Canon 7d test
“Black Frost Filters flare highlights, mute colors and tone down contrast while retaining rich blacks.” (Schneider Optics literature)
“Reduce glare and unwanted reflections, Saturate colors, Deepen blue skies, Improve contrast, Penetrate haze” (Schneider Optics literature)
Nuetral Density (ND)
“Neutral Density filters have several uses and offer the possibility to achieve otherwise unachievable results. ND filters appear grey and reduce the amount of light reaching the film. They have no effect on color balance. They have four main uses: 1) To enable slow shutter speeds to be used, especially with high speed films, to record movement in subjects such as waterfalls, clouds, or cars. 2) To decrease depth of field by allowing wider apertures to be used, which helps separate subjects from their background. 3) To decrease the effective ISO of high speed film (above ISO 400) and allow it to be used outdoors in bright situations. 4) To allow cine and video cameras (which have fixed shutter speeds) to film subjects such as snow, sand or other bright scenes which could cause overexposure.” (Schneider Optics literature)
Article on future land reclamation projects in Macao.
An example advertisement for a housing development (not in Macao).
There are many new residential developments in Macau and many more planed for the future. These developments are sold to potential buyers before the first construction work has begun, through promotional videos, websites, and printed brouchures.
Implicit in all of this material is the kind of lifestyle that future residents of the buildings will enjoy. Often in Macau, as elsewhere, building’s are sold with an image of success and luxury, much the way other luxury items, such as watches and cars, are sold to potential buyers. The above photo is taken from an interesting article on the rise of such advertising in China.